Here’s how we decide which potential clients to approach
In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are already looking for us.”
When we troll, we don’t work off a general list of firms because too many will lack interesting specialties or be unimpressive.
Conversely, when we see a potential client with newsworthy specialties, great talent, a nice website, interesting blogs and, too often, an IN THE NEWS page that hasn’t been updated since the Obama administration, we assume they’d love to find a legal PR and marketing contractor who can get them more and better press than their bigger (but not necessarily better!) competitors with in-house PR.
Before our catchphrase was, “We are the media,” it was, “Amplify your intelligence,” because we leverage your brilliance to help robustly grow your practice. We shift your engaging insights from social to mainstream media, exponentially increase the frequency and caliber of calls from journalists seeking comments and appearances, get you nominated for major lists and awards, and so much more.
If this resonates with you, congratulations. You found us!