OUR STORY

No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name.

We’ve collectively worked for many decades as reporters and editors at The New York Times, People, Reuters, NBC, the Daily Journal and too many other top-tier media outlets to name, along with many regional and local media outlets across the country.

To more comprehensively service our clients, in recent years we’ve expanded from our core specialty of securing robust mainstream and niche media to include marketing, media training, crisis management, video, business development, content writing and more.

Too often, you think you’re going to get huge service only to realize there’s only one person working for you. Although our team is spread across the four corners of the country – from Los Angeles to Seattle, New York to North Carolina – we collaborate. It’s not at all unusual to have five team members on one project.

These days, newsrooms have fewer journalists chasing bigger stories. If your PR team doesn’t know how to think like an editor and nimbly jump in front of the biggest breaking stories to position you as an expert or thought leader on a subject, or how to get international press for a lawsuit filing, you’re wasting money – and opportunities.

WHAT WE DO

Our clients include law firms, entrepreneurs, entertainment figures, businesses, consulting firms and other newsmakers who need a good promoter.

Some clients already know what they want, how much, and for how long. Others just have an idea of where they want to go, but not how to get there.

Some want press for a case about to be filed or go to trial. Others need a team to operate as the firm’s PR department.

Regardless of your story, we’re here to tell it. Exactly how we do that depends on your needs. Our national team can get you quoted by reporters, arrange broadcast interviews, ghost-write and place expert analysis columns and articles, nominate you for awards and speaking engagements, interview you for videos and podcasts, help develop, write and find a publisher for a book project, teach your team to work together better and be more effective, create or write content for websites, and so much more.

Whether you need long-term representation, short-term promotion or anything in the middle, don’t hesitate to reach out.

Howard Breuer – CEO

LOS ANGELES – After decades as an aggressive, award-winning journalist for local and national media outlets ranging in size from the Pasadena Star-News to The New York Times and People, Howard taps his skills, industry insights and connections to strategize the best possible ways to get press for clients.

Howard runs the company much like a news organization, for he believes that the best way to get clients in the news is to closely follow the stories people care most about and think like a city editor about where the story is going and about answering those questions raised by existing news coverage – so that when the firm approaches the media, it never asks for favors, it only provides them. 

Because he spent roughly the last 15 years of his journalism career covering the biggest trials on the West Coast – including Scott Peterson, Robert Blake, Jodi Arias and Michael Jackson – Howard has a particularly keen, behind-the-scenes understanding of how to get press for legal experts. Along with his team of PR experts, lawyers and former legal journalists, Howard has created an extremely robust and unparalleled system for attaining legal and litigation PR in the United States.

Robert Frank – Director of Northwest Operations

SEATTLE – Robert strategically leverages his deep journalistic experience to gain prime media placements for clients of Newsroom PR.

 

Robert started his career as a news reporter at Orange County Register in 1986, later moving on to various dailies including the Herald in Everett, WA, where he ran the newsroom for over 13 years.

There he led a team of reporters through Pulitzer-nominated coverage of the Oso Mudslide disaster and a high school shooting – both in the same year. He was recognized by the Washington Coalition for Open Government for an investigative series that ended the career of one of the state’s leading politicians, and his reporting team garnered numerous national and regional awards.

 

 

Brenda McGann – Director of Legal Public Relations

LOS ANGELES – Upon graduating from Loyola Law School in 1992, Brenda dove straight into the media landscape. Prior to working in PR she honed her craft as a legal editor for 5 years. Afterwards, she utilized her legal knowledge to help practicing attorneys establish and maintain relationships with various media outlets. 

To date, her professional PR experiences spans two decades of strategy development, writing, editing and pitching to numerous publications. She has worked with a variety of law professionals including but not limited to: sole practitioners, plaintiff lawyers, mediators, defense firms, legal nonprofits, and legal service companies. As an experienced law professional she is equipped with a long list of contacts and skills to elevate any attorney’s practice.

L.J. WILLIAMSON – PR SPECIALIST

LOS ANGELES – L.J. Williamson’s talents include helping Newsroom PR’s clients become highly sought-after experts. Her diverse background includes criminal law – a beat she covered for three years as a staff writer at legal newspaper The Daily Journal – and arts and entertainment journalism, as a regular contributor to the Los Angeles Times’  Sunday Calendar and L.A. Weekly.

She has won the California Attorneys for Criminal Justice’s Journalistic Integrity Award, a first place investigative journalism award from the Los Angeles Press Club in 2018, and two more Press Club awards for her arts and entertainment writing.

L.J.’s broad media experience also includes contributions to NPR affiliate KPCC, Los Angeles Magazine, the Christian Science Monitor and Salon.com.

MELISSA MACBRIDE - BROADCAST SPECIALIST

BOSTON – As a veteran TV news reporter with a deep understanding of the media landscape. Melissa places Newsroom clients across all media but especially local and national TV. She also coaches clients on TV interview techniques and improving their on-camera presence.

During her 16 years (2002-2018) as a reporter for KABC-TV in Los Angeles, Melissa covered many stories that made national headlines: the Las Vegas mass shooting, devastating wildfires, the child abuse murder of Gabriel Fernandez, the deadly Montecito mudslide, the H1N1 outbreak, and the deaths of Michael Jackson and former U.S. President Ronald Reagan.

Melissa is also skilled at reputation management and social media.

Terry Kaufman – LEGAL & TECH PR SPECIALIST

WASHINGTON D.C.  Terry offers a diverse set of experiences and skills to the clients of Newsroom PR. Having attained her JD and masters in journalism at UC Berkeley, she brings a unique perspective to the PR landscape. As a licensed attorney and trained journalist she is adept at seeing and crafting unique angles for clients working in any aspect of law. Her expertise led to a position as a senior law editor at Commerce Clearing House before diving into the technology sphere. 

After working as a law editor, she moved to Sacramento to serve as corporate counsel for a technology company for 10 years. There she was involved in every aspect of operations from contracts, regulatory compliance and media relations strategy. She later went on to serve as a senior attorney for Intel Corporation, supporting business units around the globe. 

Terry writes for numerous publications such as the California State Bar Association.

ALEX DOBUZINSKIS-LEGAL & ENTERTAINMENT PR STRATEGIST

LOS ANGELES – Alex Dobuzinskis is an award-winning journalist who covered entertainment and general news as a national correspondent at Reuters and a reporter at the Los Angeles Daily News. As a former wire service journalist operating on tight deadlines, Alex knows how to seize on the moment to help clients enter the national conversation by capitalizing on the news cycle.

During a nearly two decade career in journalism, Alex excelled in coverage of celebrity justice and entertainment law. He chronicled legal cases that involved everyone from real estate scion Robert Durst to rock group Led Zeppelin. Alex also developed expertise in a broad rage of topics, including environmental law, marijuana legalization, medical malpractice, housing rights, natural disasters, campaign finance and the sports industry.

Alex is a master storyteller who has interviewed and profiled such Hollywood heavyweights as Denzel Washington, Benicio del Toro, Marion Cotillard, Carlos Santana and Robin Williams. He also is the proud owner of a sketch that Jeff Bridges gave him after he recovered the actor’s guitar while covering a mudslide in the Santa Barbara area.

 

SARAH TORRES, Director of legal marketing

LOS ANGELESSarah Torres draws upon more than three decades of experience as a writer, editor, publisher and publicist to create and publish content for Newsroom PR’s clients and curate a broad and impressive spectrum of media placements.

Sarah’s background includes seven years as publisher of the Los Angeles edition of Attorney at Law magazine, where she worked closely with some of Southern California’s most decorated and prominent attorneys. Previous industries she served include automotive, construction and building products, entertainment, fashion, restaurant and nightclub, commercial real estate, and manufacturing software.

A business-to-business writer at heart, Sarah holds a degree in written communications with a concentration in public relations. She sharpened her PR skills in an agency, as a leader in company marketing departments and through her own communications consultancy. 

STEVE CRIGHTON - PR SPECIALIST

LOS ANGELES – Having covered some of Hollywood’s hottest trials as an entertainment writer for the Los Angeles Daily Journal, Steve now lines up placements and writes content for Newsroom PR’s business and legal clients.

Steve’s deep industry knowledge has given him brilliant insight into the inner workings of newsrooms as well as law firms; he knows what they need, how they need it, and when they want it.

A University of Connecticut graduate and a Nutmegger by birth, Steve currently splits his time between his home state and Los Angeles. 

JON SADLER - PR SPECIALIST

RALEIGH – Jon is an extremely effective and versatile young publicist, adept at collaborating with other team members and regularly securing placements in media outlets such as Newsweek, MSNBC and Yahoo! News.

Jon also researches opportunities for clients, writes content and pitches to print, broadcast, and publications, contributes to the Social Media Team and assists with in-house business development.

Jon obtained his Bachelor’s degree from Florida State University with a double major in Media Communication Studies and Creative Writing.

Keilyn Abe – PR SPECIALIST

MINNESOTA – Keilyn, a skilled writer, editor and junior publicist, helps strategize and implement PR campaigns and run the Newsroom PR operation.

 

Keilyn graduated from California State University, Northridge as a journalism major with a public relations emphasis and a popular culture studies minor.

 

While at CSUN, Keilyn worked at the campus’s main tutoring center as a Student Writing Consultant with a specialty in journalistic writing, where she recognized her true passion for both writing and helping others achieve their goals. Internships broadened her background with web design, community engagement, social media, marketing and content writing.

GinA KEATING – PR SPECIALIST

DALLAS – Gina Keating is a multi-talented communications professional whose specialties include legal affairs, business, technology and entertainment. An accomplished and award-winning journalist and author, Gina helps clients develop and share their stories.

Gina is the author of Netflixed: The Epic Battle for America’s Eyeballs (Portfolio, 2012). She’s also a ghostwriter, as well as a researcher and investigator for high-exposure whistleblower and corporate fraud cases. In her many years in journalism, Gina has worked in Texas and Los Angeles for some of the world’s biggest media outlets. She covered media, law and government as a staff writer for Reuters and United Press International.

The Greater Los Angeles Press Club named her its Print Journalist of the Year in 2001. That same year, she won the Press Club’s award for investigative reporting, and the California Teachers Association’s John Swett Award for excellence in education-related journalism, for stories she wrote for the Los Angeles Daily Journal. Earlier in her career, she covered the Texas Legislature, business and culture for the Associated Press, UPI, the Austin American-Statesman, Texas Monthly, Food and Wine, Southern Living and Forbes. She also has written for Daily Variety.

DAVID KRAVETS-LEGAL & TECH PR STRATEGIST

SAN FRANCISCO – David Kravets is a successful public affairs and public relations veteran as well as an accomplished journalist, editor and news manager. He was communications director for California Gov. Jerry Brown when Brown was Attorney General. 

David has decades of print, online and wire service journalism experience. He was an award-winning legal affairs reporter for The Associated Press, a senior writer at Wired and the Senior Editor at Ars Technica. He also was the communications director at Fivetran, a Y Combinator-funded data analytics engineering startup. 

His services include press releases, media relations, customer case studies, branding, executive talking points, crisis communications, and ghostwriting. 

MIRANDA SEVCIK- LEGAL PR and CRISIS MANAGEMENT

HOUSTON – Miranda Sevcik is an award-winning journalist, broadcast news producer, anchor, corporate writer and expert in litigation communications.

Miranda began her media career in 1990 as a producer for the NBC Capital news bureau while still in journalism school at the University of Texas at Austin. She went on to be an investigative reporter and anchor for NBC affiliate stations in Louisiana and South Carolina, then returned to Houston to work for KPRC and KHOU as a special projects producer, news promotional writer and digital editor. Highlights of Miranda’s career include breaking the Phen-Fen diet drug danger story, reporting on the Million Man March on Washington and covering the 52-day siege at the Branch Davidian Compound in Waco.

While working as a reporter, Miranda noticed the many missed opportunities for attorneys and detrimental interviews. She pivoted and became a pioneer in legal PR who has worked on many high-profile cases as an audience researcher, legal media strategist, media liaison and spokesperson.

 

Anne Bremner – Crisis Management

SEATTLE – A dedicated advocate for her clients Anne, serves our clients working in the legal landscape. As a practicing attorney and recognized legal analyst she specializes in civil rights, catastrophic loss defense and criminal law. In recent years, she’s represented clients such as Amanda Knox and David Copperfield. 

Media outlets such as CNN, FOX, CBS, MSNBC and BBC have turned to her for on air commentary and has been named Seattle’s Top 25 most influential people by Seattle Magazine. In addition, Washington Law & Politics listed Anne as one of the 25 Smartest People in Washington State in 2003 and has been repeatedly voted by her peers as a Super Lawyer.

Beth Karas – Legal Media Specialist

NEW YORK – A nationally renowned TV journalist and legal analyst, Beth Karas serves Newsroom PR’s legal and crisis management clients. She has worked under the legal icon Robert Morgenthau as a prosecutor in the Manhattan DA’s office for eight years, honing her craft. During her 19 years at Court TV Beth traveled the country covering high profile criminal trials, from Casey Anthony to Jerry Sandusky. 

Beth has appeared as a legal expert on virtually every cable and network news programs, including Nightline, Dateline, The Today Show, Good Morning America, The Early Show, CNN’s AC360, HLN’s Nancy Grace and Jane Velez-Mitchell, and Inside Edition. As a frequent media commentator and accomplished journalist, she knows how to craft a compelling story both the media and audience will want to hear.