OUR STORY

No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name.

We’ve collectively worked for many decades as reporters and editors at The New York Times, People, Reuters, NBC, the Daily Journal and too many other top-tier media outlets to name, along with many regional and local media outlets across the country.

To more comprehensively service our clients, in recent years we’ve expanded from our core specialty of securing robust mainstream and niche media to include marketing, media training, crisis management, video, business development, content writing and more.

Too often, you think you’re going to get huge service only to realize there’s only one person working for you. Although the team is spread across the four corners of the country – from Los Angeles to Seattle, New York to North Carolina – we collaborate. It’s not at all unusual to have five team members on one project.

These days, newsrooms have fewer journalists chasing bigger stories. If your PR team doesn’t know how to think like an editor and nimbly jump in front of the biggest breaking stories to position you as an expert or thought leader on a subject, or how to get international press for a lawsuit filing, you’re wasting money – and opportunities.

WHAT WE DO

Clients include law firms, entrepreneurs, entertainment figures, businesses, consulting firms and other newsmakers who need a good promoter.

Some clients already know what they want, how much of it and for how long. Others just have an idea of where they want to go, but not how to get there.

Some want press for a case about to be filed or go to trial. Others need a team to operate as the firm’s PR department.

Regardless of your story, we’re here to tell it. Exactly how we do that depends on your needs. Our national team can get you quoted by reporters, arrange broadcast interviews, ghost-write and place expert analysis columns and articles, nominate you for awards and speaking engagements, interview you for videos and podcasts, help develop, write and find a publisher for a book project, teach your team to work together better and be more effective, create or write content for websites, and so much more.

Whether you need long-term representation, short-term promotion or anything in the middle, don’t hesitate to reach out.

Howard Breuer – CEO

LOS ANGELES – After decades as an aggressive, award-winning journalist for local and national media outlets ranging in size from the Pasadena Star-News to The New York Times and People, Howard taps his skills, industry insights and connections to strategize the best possible ways to get press for clients.

Howard runs the company much like a news organization, for he believes that the best way to get clients in the news is to closely follow the stories people care most about and think like a city editor about where the story is going and about answering those questions raised by existing news coverage – so that when the firm approaches the media, it never asks for favors, it only provides them.

Because he spent roughly the last 15 years of his journalism career covering the biggest trials on the West Coast – including Scott Peterson, Robert Blake, Jodi Arias and Michael Jackson – Howard has a particularly keen, behind-the-scenes understanding of how to get press for legal experts. Along with his team of PR experts, lawyers and former legal journalists, Howard has created an extremely robust and unparalleled system for attaining legal and litigation PR in the United States.

Robert Frank – Director of Northwest Operations

SEATTLE – As a former journalist himself, Robert knows what reporters and editors are looking for. Before becoming a public relations specialist, Robert started his career as a news reporter at Orange County Register in 1986 until later moving on to work for various dailies including the Herald in Everett, WA, where he stayed for over 13 years. There he led a team of reporters to notable accomplishments such as the resignation of a top politician, the removal of a freeway median putting an end to the fatal accidents it caused, and numerous national and regional awards. Robert Frank strategically leverages these journalistic experiences to gain prime media placements for the clients of Newsroom PR.         

Brenda McGann – PR MANAGER

LOS ANGELES – Upon graduating from Loyola Law School in 1992, Brenda dove straight into the media landscape. Prior to working in PR she honed her craft as a legal editor for 5 years. Afterwards, she utilized her legal knowledge to help practicing attorneys establish and maintain relationships with various media outlets. To date, her professional PR experiences spans two decades of strategy development, writing, editing and pitching to numerous publications. She has worked with a variety of law professionals including but not limited to: sole practitioners, plaintiff lawyers, mediators, defense firms, legal nonprofits, and legal service companies. As an experienced law professional she is equipped with a long list of contacts and skills to elevate any attorney’s practice.

L.J. WILLIAMSON – PR SPECIALIST

LOS ANGELES – L.J. Williamson helps Newsroom PR’s legal and litigation PR clients become highly publicized legal experts. Her specialties include criminal law – a beat she recently covered for three years as a staff writer at the Daily Journal. She is a winner of the California Attorneys for Criminal Justice’s Journalistic Integrity Award, as well as four Los Angeles Press Club awards for her contributions to the Daily Journal, the Los Angeles Times and L.A. Weekly. L.J.’s broad media experience also includes freelancing for NPR affiliate KPCC, Los Angeles Magazine, the Christian Science Monitor and Salon.com.

 

 

Terry Kaufman – LEGAL & TECH PR SPECIALIST

WASHINGTON D.C.- Terry offers a diverse set of experiences and skills to the clients of Newsroom PR. Having attained her JD and masters in journalism at UC Berkeley, she brings a unique perspective to the PR landscape. As a licensed attorney and trained journalist she is adept at seeing and crafting unique angles for clients working in any aspect of law. Her expertise led to a position as a senior law editor at Commerce Clearing House before diving into the technology sphere. After working as a law editor she moved to Sacramento to serve as corporate counsel for a technology company for 10 years. There she was involved in every aspect of operations from contracts, regulatory compliance and media relations strategy. She later went on to serve as a senior attorney for Intel Corporation, supporting business units around the globe. Currently, however, she writes for numerous publications such as the California State Bar Association.

David Bloom – TECH, PR & Media

LOS ANGELES – David Bloom works at the intersection of technology and entertainment, and thus proudly serves our business clients. He is an award-winning journalist, currently writing for the digital news sites Tubefilter.com and TVRev.com about the collaboration of tech and entertainment. In addition, he served as an editor, writer, and social media producer for Deadline.com for similar content. However, David’s work isn’t bound to just print. He was also a senior communications executive and media strategist for Variety, MGM, the USC Marshall School of Business and Los Angeles Daily News. A frequent moderator, consultant and speaker, David enjoys sharing his passion for communication by speaking before universities and at tech and entertainment conferences.

DAVID KRAVETS-LEGAL & TECH PR STRATEGIST

SAN FRANCISCO – David Kravets is a successful public affairs and public relations veteran as well as an accomplished journalist, editor and news manager. He was communications director for California Gov. Jerry Brown when Brown was Attorney General. David has decades of print, online and wire service journalism experience. He was an award-winning legal affairs reporter for The Associated Press, a senior writer at Wired and the Senior Editor at Ars Technica. He also was the communications director at Fivetran, a Y Combinator-funded data analytics engineering startup. His services include press releases, media relations, customer case studies, branding, executive talking points, crisis communications, and ghostwriting. 

Natalie Christensen-PR & MarketinG SPECIALIST

LOS ANGELES – Natalie Christensen is passionate about writing, tech and legal news. Natalie earned her a bachelor’s in Communication and Public Affairs at UCLA, where she was a key member of the communications team at the UCLA School of Law and an intern at Newsroom PR.  Today, she tells clients’ stories as a creative writer, investigative researcher and social and traditional media strategist.

Frank Swertlow – MEDIA SPECIALIST, Crisis management

LOS ANGELES – Frank brings extensive experience working in the journalistic landscape. Prior to becoming a PR specialist, he worked as a journalist for many broadcast and print outlets including KCBS-TV (Media Critic), Hard Copy (field director and correspondent) and Los Angeles Business Journal. 

During his nine years as a Staff Writer for People, his coverage of the Scott Peterson trial led to a Los Angeles Press Club award and a book deal. Additionally, he has provided PR and crisis management for Chevron-Phillips Petroleum and Global Crossings where he set up a media center for firms struck by catastrophic events. His contacts further extend to the television environment where he was a producer for NBC and KCET.  These dynamic experiences allow him to identify and strategize newsworthy angles for Newsroom PR’s clients

Anne Bremner – Crisis Management

SEATTLE – A dedicated advocate for her clients Anne, serves our clients working in the legal landscape. As a practicing attorney and recognized legal analyst she specializes in civil rights, catastrophic loss defense and criminal law. In recent years, she’s represented clients such as Amanda Knox and David Copperfield. Media outlets such as CNN, FOX, CBS, MSNBC and BBC have turned to her for on air commentary and has been named Seattle’s Top 25 most influential people by Seattle Magazine. In addition, Washington Law & Politics listed Anne as one of the 25 Smartest People in Washington State in 2003 and has been repeatedly voted by her peers as a Super Lawyer.

Beth Karas – Legal Media Specialist

NEW YORK – A nationally renowned TV journalist and legal analyst, Beth Karas serves Newsroom PR’s legal and crisis management clients. She has worked under the legal icon Robert Morgenthau as a prosecutor in the Manhattan DA’s office for eight years, honing her craft. During her 19 years at Court TV Beth traveled the country covering high profile criminal trials, from Casey Anthony to Jerry Sandusky. She has appeared as a legal expert on virtually every cable and network news programs, including Nightline, Dateline, The Today Show, Good Morning America, The Early Show, CNN’s AC360, HLN’s Nancy Grace and Jane Velez-Mitchell, and Inside Edition. As a frequent media commentator and accomplished journalist, she knows how to craft a compelling story both the media and audience will want to hear.

GinA KEATING - PR SPECIALIST

ST. LOUIS – Gina Keating is a multi-talented communications professional whose specialties include legal affairs, business, technology and entertainment. An accomplished and award-winning journalist and author, Gina helps clients develop and share their stories.

Gina is the author of Netflixed: The Epic Battle for America’s Eyeballs (Portfolio, 2012). She’s also a ghostwriter, as well as a researcher and investigator for high-exposure whistleblower and corporate fraud cases. In her many years in journalism, Gina has worked in Texas and Los Angeles for some of the world’s biggest media outlets.She covered media, law and government as a staff writer for Reuters and United Press International in Los Angeles.

The Greater Los Angeles Press Club named her its Print Journalist of the Year in 2001. That same year, she won the Press Club’s award for investigative reporting, and the California Teachers Association’s John Swett Award for excellence in education-related journalism, for stories she wrote for the Los Angeles Daily Journal. Earlier in her career, she covered the Texas Legislature, business and culture for the Associated Press, UPI, the Austin American-Statesman, Texas Monthly, Food and Wine, Southern Living and Forbes. She also has written for Daily Variety.

Noel Hamilton, PR ASSISTANT

LOS ANGELES – Noel Hamilton, daughter to two attorneys, grew up in a law office. As a PR assistant, she researches PR opportunities for clients, writes content and contributes to the Social Media Team. Noel is fluent in Spanish, having studied Journalism in Spain while attending the University of California, Los Angeles. Noel is also a singer and songwriter. Check her out on Soundcloud! 

Christian Balderas - PR ASSISTANT

LOS ANGELES – As an assistant to the Newsroom PR team, Christian utilizes a variety of skills from both his academic and professional experiences. Christian is a student and Tau Sigma Honor Society Member at UCLA pursuing a B.A. in Communication and a minor in Film, Television and Digital Media. He has found a passion for engaging storytelling and the critical role it plays in the success of any organization. Excited to communicate your story, Christian is always on the lookout for new angles and media opportunities to elevate your organization’s image and help you reach a larger audience.