OUR STORY

No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name.

We’ve collectively worked for many decades as reporters and editors at The New York Times, People, Reuters, NBC, the Daily Journal and too many other top-tier media outlets to name, along with many regional and local media outlets across the country.

To more comprehensively service our clients, in recent years we’ve expanded from our core specialty of securing robust mainstream and niche media to include marketing, media training, crisis management, video, business development, content writing and more.

Too often, you think you’re going to get huge service only to realize there’s only one person working for you. Although our team is spread across the four corners of the country – from Los Angeles to Seattle, New York to North Carolina – we collaborate. It’s not at all unusual to have five team members on one project.

These days, newsrooms have fewer journalists chasing bigger stories. If your PR team doesn’t know how to think like an editor and nimbly jump in front of the biggest breaking stories to position you as an expert or thought leader on a subject, or how to get international press for a lawsuit filing, you’re wasting money – and opportunities.

WHAT WE DO

Our clients include law firms, entrepreneurs, entertainment figures, businesses, consulting firms and other newsmakers who need a good promoter.

Some clients already know what they want, how much, and for how long. Others just have an idea of where they want to go, but not how to get there.

Some want press for a case about to be filed or go to trial. Others need a team to operate as the firm’s PR department.

Regardless of your story, we’re here to tell it. Exactly how we do that depends on your needs. Our national team can get you quoted by reporters, arrange broadcast interviews, ghost-write and place expert analysis columns and articles, nominate you for awards and speaking engagements, interview you for videos and podcasts, help develop, write and find a publisher for a book project, teach your team to work together better and be more effective, create or write content for websites, and so much more.

Whether you need long-term representation, short-term promotion or anything in the middle, don’t hesitate to reach out.

Howard Breuer – CEO

LOS ANGELES – After decades as an aggressive, award-winning journalist for local and national media outlets ranging in size from the Pasadena Star-News to The New York Times and People, Howard taps his skills, industry insights and connections to strategize the best possible ways to get press for clients.

Howard runs the company much like a news organization, for he believes that the best way to get clients in the news is to closely follow the stories people care most about and think like a city editor about where the story is going and about answering those questions raised by existing news coverage – so that when the firm approaches the media, it never asks for favors, it only provides them. 

Because he spent roughly the last 15 years of his journalism career covering the biggest trials on the West Coast – including Scott Peterson, Robert Blake, Jodi Arias and Michael Jackson – Howard has a particularly keen, behind-the-scenes understanding of how to get press for legal experts. Along with his team of PR experts, lawyers and former legal journalists, Howard has created an extremely robust and unparalleled system for attaining legal and litigation PR in the United States. He is among Lawdragon’s 2022 Global 100 Leaders in Legal Strategy & Consulting. 

Robert Frank – Director of Northwest Operations

SEATTLE – Robert strategically leverages his deep journalistic experience to gain prime media placements for clients of Newsroom PR.

Robert started his career as a news reporter at Orange County Register in 1986, later moving on to various dailies including the Herald in Everett, WA, where he ran the newsroom for over 13 years.

There he led a team of reporters through Pulitzer-nominated coverage of the Oso Mudslide disaster and a high school shooting – both in the same year. He was recognized by the Washington Coalition for Open Government for an investigative series that ended the career of one of the state’s leading politicians, and his reporting team garnered numerous national and regional awards.

L.J. WILLIAMSON – PR SPECIALIST

LOS ANGELES – L.J. Williamson’s talents include helping Newsroom PR’s clients become highly sought-after experts. Her diverse background includes criminal law – a beat she covered for three years as a staff writer at legal newspaper The Daily Journal – and arts and entertainment journalism, as a regular contributor to the Los Angeles Times’  Sunday Calendar and L.A. Weekly.

She has won the California Attorneys for Criminal Justice’s Journalistic Integrity Award, a first place investigative journalism award from the Los Angeles Press Club in 2018, and two more Press Club awards for her arts and entertainment writing.

L.J.’s broad media experience also includes contributions to NPR affiliate KPCC, Los Angeles Magazine, the Christian Science Monitor and Salon.com.

ALEX DOBUZINSKIS - LEGAL & ENTERTAINMENT PR STRATEGIST

LOS ANGELES – Alex Dobuzinskis is an award-winning journalist who covered entertainment and general news as a national correspondent at Reuters and a reporter at the Los Angeles Daily News. As a former wire service journalist operating on tight deadlines, Alex knows how to seize on the moment to help clients enter the national conversation by capitalizing on the news cycle.

During a nearly two decade career in journalism, Alex excelled in coverage of celebrity justice and entertainment law. He chronicled legal cases that involved everyone from real estate scion Robert Durst to rock group Led Zeppelin. Alex also developed expertise in a broad rage of topics, including environmental law, marijuana legalization, medical malpractice, housing rights, natural disasters, campaign finance and the sports industry.

Alex is a master storyteller who has interviewed and profiled such Hollywood heavyweights as Denzel Washington, Benicio del Toro, Marion Cotillard, Carlos Santana and Robin Williams. He also is the proud owner of a sketch that Jeff Bridges gave him after he recovered the actor’s guitar while covering a mudslide in the Santa Barbara area.

 

Brian Skoloff - Media Relations Director

PHOENIX After more than two decades as an award-winning videographer, editor, and writer with The Associated Press, Brian shifted to Newsroom PR to oversee the broadcast team and secure top TV placements for clients.

At the AP, he most recently directed video coverage in the Western United States, overseeing a staff of video journalists, producers, and freelancers while cultivating AP’s relationships with network producers and managing coverage of major breaking news across the country. Brian has worked in text, photos, and video and has a deep understanding of the intersection of all formats and the growing digital media landscape. As a reporter, he covered many of the biggest stories including 9/11, Hurricane Katrina, the sexual misconduct investigation and eventual resignation of former Congressman Mark Foley, Hurricane Katrina, the BP Gulf of Mexico oil spill and ensuing legal fight for compensation, the U.S. Department of Veterans Affairs scandal that led to the resignation of then-Secretary Eric Shinseki, wildfires, and mass shootings, among other major news events. He is the author of the first comprehensive book on the Jodi Arias murder case, “Killer Girlfriend: The Jodi Arias Story,” and ghostwriter for the book, “Evil Thoughts: Wicked Deeds,” published by Post Hill Press distributed by Simon and Schuster. 

Jennifer London, Broadcast Specialist

PUERTO VALLARTA, MEX. –  For more than two decades, Jennifer, an award-winning investigative and on-air broadcast news journalist, gave viewers of NBC, MSNBC, CBS, CNN and other national TV news outlets a front row seat to the world around them. Now, she puts Newsroom PR’s clients in front of those viewers. 

Jennifer spent her TV career reporting and producing stories on the President, the Pope, major trials, politics and most importantly, people – from newsmakers to those living between the headlines. Whether reporting from some of the biggest legal cases of our time, like Scott Peterson, Kobe Bryant and Michael Jackson (she’s still waiting for her honorary law degree!), or Hurricane Katrina, Jennifer speaks TV. She knows what producers want. She knows what audiences want. Newsrooms have been her home away from home, and this gives Jennifer privileged insight into what it takes to promote clients and get them noticed.

Jennifer’s stories have been recognized with multiple Emmy Awards, an Alfred I. duPont Columbia Award, a Golden Mike Award, an LA Press Club Award and a Casey Medal for Meritorious Journalism. Jennifer is also a professional photographer and an unapologetic advocate for shelter dogs and cats. She is based in Puerto Vallarta and is also part of Newsroom’s Spanish-language team.

STEVE CRIGHTON - PR SPECIALIST

NEW HAVEN – Having covered some of Hollywood’s hottest trials as an entertainment writer for the Los Angeles Daily Journal, Steve now lines up placements and writes content for Newsroom PR’s business and legal clients.

A University of Connecticut graduate and a Nutmegger by birth, Steve’s deep industry knowledge has given him brilliant insight into the inner workings of newsrooms as well as law firms; he knows what they need, how they need it, and when they want it.

 

Terry Kaufman – LEGAL & TECH PR SPECIALIST

WASHINGTON D.C.  Terry offers a diverse set of experiences and skills to the clients of Newsroom PR. Having attained her JD and masters in journalism at UC Berkeley, she brings a unique perspective to the PR landscape. As a licensed attorney and trained journalist she is adept at seeing and crafting unique angles for clients working in any aspect of law. Her expertise led to a position as a senior law editor at Commerce Clearing House before diving into the technology sphere. 

After working as a law editor, she moved to Sacramento to serve as corporate counsel for a technology company for 10 years. There she was involved in every aspect of operations from contracts, regulatory compliance and media relations strategy. She later went on to serve as a senior attorney for Intel Corporation, supporting business units around the globe. 

Terry writes for numerous publications such as the California State Bar Association and is Newsroom PR’s lead column writer. Her clients include multiple arbitration firms.

JON SADLER - PR SPECIALIST

RALEIGH – Jon is an extremely effective and versatile young publicist, adept at collaborating with other team members and regularly securing placements in media outlets such as Newsweek, MSNBC and Yahoo! News.

Jon also researches opportunities for clients, writes content and pitches to print, broadcast, and publications, contributes to the Social Media Team and assists with in-house business development.

Jon obtained his Bachelor’s degree from Florida State University with a double major in Media Communication Studies and Creative Writing.

Tilly Friedlander, Broadcast Specialist

SAN FRANCISCO – Tilly is a multitalented publicist, journalist, and marketer who specializes in lining up great TV appearances for Newsroom clients.

While studying communications at UCLA, where she graduated summa cum laude, Tilly interned for Bay City News and Newsroom PR while directing Public Relations for the largest student-run non-profit at UCLA, the UCLA Pediatric AIDS Coalition, where she put on events with thousands of students and faculty to raise money. 

Tilly minored in Film, Television, and Digital Media, and understands the mindset of television producers and the stories they are looking to book. She uses her knowledge of the entertainment industry to develop and maintain relationships with television bookers and producers.

Vanessa Perez – PR SPECIALIST

LOS ANGELES – Vanessa, an adept junior publicist, and writer, brings a diversified skill set covering communication, sales, administrative support, and project management to Newsroom PR. 

Vanessa obtained her Bachelor’s degree from UCLA with a major in Communication Studies.

GinA KEATING – PR SPECIALIST

DALLAS – Gina Keating is a multi-talented communications professional whose specialties include legal affairs, business, technology and entertainment. An accomplished and award-winning journalist and author, Gina helps clients develop and share their stories.

Gina is the author of Netflixed: The Epic Battle for America’s Eyeballs (Portfolio, 2012). She’s also a ghostwriter, as well as a researcher and investigator for high-exposure whistleblower and corporate fraud cases. In her many years in journalism, Gina has worked in Texas and Los Angeles for some of the world’s biggest media outlets. She covered media, law and government as a staff writer for Reuters and United Press International.

The Greater Los Angeles Press Club named her its Print Journalist of the Year in 2001. That same year, she won the Press Club’s award for investigative reporting, and the California Teachers Association’s John Swett Award for excellence in education-related journalism, for stories she wrote for the Los Angeles Daily Journal. Earlier in her career, she covered the Texas Legislature, business and culture for the Associated Press, UPI, the Austin American-Statesman, Texas Monthly, Food and Wine, Southern Living and Forbes. She also has written for Daily Variety.

ANA CORRAL – PR SPECIALIST

ELLERBE, N.C. – Ana is a proficient writer and editor, adept in various skill sets that enable her to collaborate seamlessly with others.

Ana is fluent in Spanish due to her Mexican heritage and upbringing. Ana’s proficiency in Spanish has made her an invaluable asset to the Spanish publicist team. She holds a Bachelor’s degree in Public Relations/Advertising from the University of North Carolina at Chapel Hill (UNC).

BALBINA GONZALEZ, PR SPECIALIST

AUSTIN – Balbina, a publicist and writer, specializes in content creation and media relations for Newsroom clients.

Balbina graduated with a degree in Public Relations from the University of Texas at Austin, where she minored in Business. 

While at UT, Balbina gained valuable experience as an Intake Specialist at law firms, providing her with insights into the legal aspects of the field. 

Her fluency in both Spanish and English significantly expands her ability to engage with a diverse clientele, making her a valuable and versatile member of the team.

Brenda McGann – Legal Public Relations STRATEGIST

LOS ANGELES – Upon graduating from Loyola Law School in 1992, Brenda dove straight into the media landscape. Prior to working in PR she honed her craft as a legal editor for 5 years. Afterwards, she utilized her legal knowledge to help practicing attorneys establish and maintain relationships with various media outlets. 

To date, her professional PR experiences spans two decades of strategy development, writing, editing and pitching to numerous publications. She has worked with a variety of law professionals including but not limited to: sole practitioners, plaintiff lawyers, mediators, defense firms, legal nonprofits, and legal service companies. As an experienced law professional she is equipped with a long list of contacts and skills to elevate any attorney’s practice.

MIRANDA SEVCIK- LEGAL PR and CRISIS MANAGEMENT

HOUSTON – Miranda Sevcik is an award-winning journalist, broadcast news producer, anchor, corporate writer and expert in litigation communications. 

Miranda began her media career in 1990 as a producer for the NBC Capital news bureau while still in journalism school at the University of Texas at Austin. She went on to be an investigative reporter and anchor for NBC affiliate stations in Louisiana and South Carolina, then returned to Houston to work for KPRC and KHOU as a special projects producer, news promotional writer and digital editor. Highlights of Miranda’s career include breaking the Phen-Fen diet drug danger story, reporting on the Million Man March on Washington and covering the 52-day siege at the Branch Davidian Compound in Waco. 

While working as a reporter, Miranda noticed the many missed opportunities for attorneys and detrimental interviews. She pivoted and became a pioneer in legal PR who has worked on many high-profile cases as an audience researcher, legal media strategist, media liaison, and spokesperson.

Beth Karas – Legal Media Specialist

NEW YORK – A nationally renowned TV journalist and legal analyst, Beth Karas serves Newsroom PR’s legal and crisis management clients. She has worked under the legal icon Robert Morgenthau as a prosecutor in the Manhattan DA’s office for eight years, honing her craft. During her 19 years at Court TV Beth traveled the country covering high profile criminal trials, from Casey Anthony to Jerry Sandusky. 

Beth has appeared as a legal expert on virtually every cable and network news programs, including Nightline, Dateline, The Today Show, Good Morning America, The Early Show, CNN’s AC360, HLN’s Nancy Grace and Jane Velez-Mitchell, and Inside Edition. As a frequent media commentator and accomplished journalist, she knows how to craft a compelling story both the media and audience will want to hear.