Posts by Howard Breuer
Newsroom’s Howard Breuer among Lawdragon 2022 Global 100 Leaders
HomeAboutROI/CASE STUDIES ROI SAMPLE CAMPAIGNSSERVICES Public Relations News Features Media Training Legal PR Litigation PR Social Media Business Development Marketing Social Justice and Nonprofits Crisis ManagementNewsContactVisit PRforAttorneys.com LOS ANGELES, MAY 26 – Lawdragon on Wednesday named Newsroom PR CEO Howard Breuer to its 2022 Global 100 Leaders in Legal Strategy & Consulting. Newsroom PR is…
Read MoreThe best crisis management plan? Avoid jeopardy in the first place
Rather than write a bland blog to showcase how THE LIST recently devoted an entire article to my takeaways on Mike Richards – who put his career in jeopardy by mistreating people on the way to becoming the shortest-tenured host in Jeopardy history – I thought I’d dig much closer to the root of the…
Read MoreLegal PR firm’s clients do media blitz responding to Bill Cosby news
One great way to assess a legal PR firm’s effectiveness at getting clients in the news is to see how busy its clients were on a big legal news day such as June 30, when Bill Cosby’s conviction was overturned. For Newsroom PR client Neama Rahmani, a former federal prosecutor and the President of West…
Read MoreCan Lori Loughlin make a post-scandal comeback?
I am quoted in today’s Fox News article about Lori Loughlin. It was a very interesting question – can Lori make a Hollywood comeback? Howard Breuer, CEO of a Los Angeles-based PR firm Newsroom PR, called Loughlin’s sentencing amid a pandemic “serendipitous” because very few TV and movies have returned to production. So, by the time any projects…
Read MoreAdapting PR Strategy in the Age of Coronavirus
For every 20 or so businesses losing steam because of the coronavirus, there’s one that’s doing okay or even better. So far it’s looking like we’re in the latter category and I wanted to share this in case it might help other businesses thinking there’s not much they can do short of manufacturing masks and…
Read MoreCan Jussie Smollett engineer a Hollywood comeback?
I am quoted in today’s CNN article about Jussie Smollett. It was a very interesting question – Can Jussie make a Hollywood comeback? It’s wide open and certainly not guaranteed. He needs to stop making excuses, cut a quick deal, and get the embarrassing part of this out of the courtroom and out of the…
Read MoreThe True Lesson of Covington: Crisis Management PR Can Be A Lifesaver
Covington, Covington, Covington. Are we done yet? Almost. As a parting word to this week-old non-story: The most important lesson learned is not that all kids in MAGA hats are evil. Or that they’re not evil. Or whose compilation of videos and evidence paints the most accurate picture of this event. Or whether it was…
Read MoreFacebook Teaches Us All a Lesson in PR
One of 2018’s most high-profile PR blunders had to be when Cambridge Analytica—a political firm hired by the Trump administration during its 2016 election campaign—gained access to millions of Facebook users’ profiles without their permission. Instead of proactively addressing the data issue when it was discovered in 2015, Facebook kept quiet until the situation was…
Read MoreHere’s how we decide which potential clients to approach
In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are already looking for us.” I’ll explain. When we troll, we don’t work off a general list of firms because too many will lack interesting specialties or be unimpressive.…
Read MoreSocial Media Outpaces Print as America’s Top News Source
According to a recent report by the Pew Research Center, social media sites have outpaced newspapers as a news source in the U.S. This means that a significant portion of Americans receive their news via platforms like Facebook, Twitter and LinkedIn rather than through traditional newspapers. Considering social media allows us to receive information at…
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