How Attorneys Leverage CAALA for National Media Visibility


CAALA media visibility for attorneys continues to grow as the Las Vegas conference draws national media attention.

With presentations by more than 150 of the nation's top attorneys, including several Newsroom PR clients, CAALA's Las Vegas conference is a huge highlight of this Labor Day weekend.

Even though we're just about out of room for more retainer clients, our PR for lawyers team is going to share a hot opportunity that's available to PI attorneys throughout the year.

PR for attorneys case filing media strategy - newsworthy lawsuit publicity

How Our PR for Attorneys Delivers Insane ROI

One of our best and most favorite skills is getting you insanely good press when you file a newsworthy case. When it comes to ROI, our attorney marketing results are through the roof and unlike anything else you can do.

"Whether you're one of our ongoing, retainer clients or just need help for one media-worthy case, our PR for attorneys team excels at getting great press that often leads to quicker and more robust settlements, new witnesses, new plaintiffs, and, often, new cases. Yes, all of that!" boasted Newsroom PR CEO Howard Breuer. "We don't brag about this much, but our PI attorney friends at CAALA should keep this lawyer publicity strategy in their back pocket."

The results tend to be so robust, Howard Breuer explained, because he and other key leaders of the Newsroom PR team spent decades as news journalists at media outlets like the Associated Press, People, NBC News and The New York Times. We know better than many reporters how to grab journalists' attention and get them excited about the case. Thus our catchphrase, "We are the media."

PR for Lawyers Case Study Examples

NOBU When our legal PR agency publicized Bernard Alexander's sexual harassment lawsuit against the famous Malibu restaurant, Nobu, the widespread media attention — including The Los Angeles Times, CBS News, KTLA, and the New York Post — brought Alexander three additional cases, several new witnesses and a separate lawsuit by another hostess allegedly victimized by the same harasser at another restaurant.

KCAL News demonstrates effective attorney media coverage as Bernard Alexander's case gains national attention.

LIZZO When Attorney Ron Zambrano at West Coast Employment Lawyers sued Lizzo for sexual harassment and discrimination, our PR for lawyers work brought the firm several new clients and nearly 500 media hits including CNN, NBC News, Fox News, ABC News, Noticias Telemundo and Univision (we also specialize in securing Spanish-language media).

Ron Zambrano showcases successful lawyer publicity on CNN with his clients, three former backup dancers for Lizzo.
Attorney marketing success - Daily Mail coverage of Chantal Payton lawsuit
Attorney Chantal Payton demonstrates how our PR for attorneys strategy delivers huge exposure, including the Daily Mail.

To learn more about how Howard Breuer and the Newsroom PR team can help, email info@newsroompr.com.


Ready For Your Close-Up?

Newsroom PR CEO Howard Breuer and WCTL President Neama Rahmani presented CLEs in December explaining the rules of engagement for lawyers with high-profile and celebrity cases.

Howard Breuer CLE presentation - Essential Insights for Representing Celebrity Clients

TRT CLE Essential Insights for Representing Celebrity Clients

CEB Essential Insights for Representing High-Profile and Celebrity Clients


Are you ready to increase your media exposure with PR for Attorneys?

To learn more about how our PR for lawyers team can help grow your marketing strategy and put your expertise to use, contact info@newsroompr.com or visit NewsroomPR.com.

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