Legal PR firm’s clients do media blitz responding to Bill Cosby news

One great way to assess a legal PR firm’s effectiveness at getting clients in the news is to see how busy its clients were on a big legal news day such as June 30, when Bill Cosby’s conviction was overturned. For Newsroom PR client Neama Rahmani, a former federal prosecutor and the President of West Coast Trial Lawyers, there wasn’t …

View Post

Can Lori Loughlin make a post-scandal comeback?

I am quoted in today’s Fox News article about Lori Loughlin. It was a very interesting question – can Lori make a Hollywood comeback? Howard Breuer, CEO of a Los Angeles-based PR firm Newsroom PR, called Loughlin’s sentencing amid a pandemic “serendipitous” because very few TV and movies have returned to production. So, by the time any projects were to resume, Loughlin will …

View Post

Facebook Teaches Us All a Lesson in PR

One of 2018’s most high-profile PR blunders had to be when Cambridge Analytica—a political firm hired by the Trump administration during its 2016 election campaign—gained access to millions of Facebook users’ profiles without their permission. Instead of proactively addressing the data issue when it was discovered in 2015, Facebook kept quiet until the situation was revealed in 2018, causing a …

View Post
The best legal PR

Here’s how we decide which potential clients to approach

In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are already looking for us.” I’ll explain. When we troll, we don’t work off a general list of firms because too many will lack interesting specialties or be unimpressive. Conversely, when we see a …

View Post

Social Media Outpaces Print as America’s Top News Source

According to a recent report by the Pew Research Center, social media sites have outpaced newspapers as a news source in the U.S. This means that a significant portion of Americans receive their news via platforms like Facebook, Twitter and LinkedIn rather than through traditional newspapers. Considering social media allows us to receive information at the touch of a button, …

View Post
In the News

Give To Get: How A People Reporter-Turned-PR Pro Gets The Media’s Attention

In the hours after psycho James Holmes took an AR-15 to a Colorado movie audience watching “The Dark Knight Rises” in 2012, national crime reporters across the country struggled to explain what happened (I was one of them). A few prominent outlets, such as CNN, reported that Holmes “resembled the Joker, with red-orange hair, similar to the late actor Heath …

View Post

After Platforms Drop Crypto Ads, PR can fill the Void

After Platforms Drop Crypto Ads, PR can fill the Void. Crypto companies lost another major advertising platform after Twitter announced on Monday it will join Facebook and Google in a ban against digital currency ads. As cryptocurrency companies are squeezed out of traditional market places, they should look to public relations for their communication needs. After Twitter’s crackdown, Bitcoin fell about 7 …

View Post
Public Relations

A lawyer and journalist finds her “happy place”

As a journalist who also happens to be a lawyer, Newsroom PR is my happy place. I have the unique opportunity to blend my two professions by promoting brilliant lawyers who are changing the legal landscape in the workplace, technology, the boardroom, and every other area where lives intersect. These men and women are shaping the conversations we have with …

View Post

Netflixing The News

You are what you read. At least, that’s the way it’s always been in the news business. We show our political stripes by the newspaper that hits our porches each morning, by the online news source we share on social media, and the cable news station we tune in to at night. Most of these brands are hoary, their points …

View Post