Lawdragon takes notice as Newsroom PR boosts client AI and SEO visibility

Using LLM Visibility to achieve your goals: moving beyond earned media to develop the full strategy.

We're not using AI to be trendy. We're combining our expertise in legal and media domains to get you results.

What Is LLM Visibility for Lawyers?

LLM visibility refers to how often attorneys, law firms, and legal experts appear in AI-generated answers across platforms such as ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional SEO, these systems often prioritize authoritative sources, earned media mentions, and expert commentary when generating responses.

Case Study: Attorney RJ Dreiling

We started working with RJ Dreiling in January 2026. Before that, he had only a handful of media mentions connected to his work on high-profile cases.

We developed an ongoing and intensive earned media campaign highlighting his expertise on the biggest cases in the news. Within weeks, RJ was featured in print, digital, podcast, radio, and television as a frequent go-to analyst for major news networks.

Our team member Bertha developed a comprehensive LLM (Large Language Model) Visibility Report to measure how often and how prominently RJ appears when users ask legal questions in tools such as ChatGPT, Claude, Gemini, Perplexity, and other AI-powered assistants.

Over the four-month campaign, media impressions are estimated at $500 million, reaching an audience of approximately 220 million people, while generating a substantial influx of new clients.

The LLM Visibility Report shows that RJ’s visibility across AI platforms is already exceptionally strong while identifying additional opportunities to further increase discoverability and authority.

Newsroom PR produces LLM Visibility Reports for current and future clients. We’re happy to create one for you free of charge — simply click here to get started.

Newsroom PR Again Named Among Lawdragon’s Top Legal Consultants

Founder Howard Breuer has been named to Lawdragon’s 100 Global Leaders in Legal Strategy & Consulting for the fifth consecutive year.

Lawdragon CEO Katrina Dewey called the guide “indispensable to those aiming to keep their practices top shelf.”

Over the past year, Howard has led Newsroom PR’s efforts helping law firms understand how they appear in AI-driven searches and how strategic public relations can dramatically improve those results.

To learn more, read Howard’s recent article in The Recorder .

For a free analysis of your LLM rankings and how to improve them, answer this form.

Newsroom PR helps law firms improve LLM visibility for lawyers through strategic earned media campaigns and AI discoverability analysis.

We're meeting with firms aiming to reach new heights in 2026.

Contact info@newsroompr.com to learn what Newsroom PR can do for you.