History repeats itself!
We are excited to announce that Lawdragon has once again named Newsroom PR CEO Howard Breuer to its 2026 Global 100 Leaders in Legal Strategy & Consulting for the fifth consecutive year.
Once again, we are the only firm in Southern California specializing in legal and litigation PR to be included in this distinguished list of top global litigation leaders.
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Newsroom’s Howard Breuer among Lawdragon 2024 Global 100 Leaders
We’ve done it again! We are thrilled to announce that Lawdragon has once again named Newsroom PR CEO Howard Breuer to its 2024 Global 100 Leaders in Legal Strategy & Consulting. This prestigious recognition sets us apart as the only firm in Southern California specializing in legal and litigation PR to be included in this…
The difference between influence and “influencers”
While brainstorming with the members of an artist collective on ways we could best bring attention to their installation at Coachella 2019, we briefly considered the idea of inviting “influencers,” who are present in abundance at the fest, to tour the installation and post about it on social media. There are various influencer agencies out…
Here’s how we decide which potential clients to approach
In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are already looking for us.” I’ll explain. When we troll, we don’t work off a general list of firms because too many will lack interesting specialties or be unimpressive.…