Legal Experts: Too Much ICE? Work With Us to Bring the Heat

Minneapolis.
Los Angeles.
Chicago.
Santa Fe.

An effective ICE enforcement PR strategy requires immigration and civil rights attorneys to understand how media narratives, civil liberties, and enforcement actions intersect.

We saw this when our client James DeSimone represented an elderly car wash owner violently attacked by ICE in Van Nuys. The case exploded internationally not just because of what happened, but because DeSimone could explain why it mattered legally.

That authority didn’t vanish with the headline. When new anti-ICE protests and lawsuits emerged, reporters already knew who to call.

James DeSimone on ABC7 discussing the elderly car wash owner brutally attacked by ICE in Van Nuys.

Now Add Spanish-Language Media (The Multiplier)

This is where the opportunity doubles.

ICE enforcement overwhelmingly affects Spanish-speaking communities. Those audiences aren’t relying on secondhand summaries. They’re watching Spanish-language news directly.

If you’re bilingual — or your firm can speak fluently through Spanish-language media — you don’t just extend your reach. You own the narrative.

Telemundo, Univision, and local Spanish-language outlets are covering ICE every day. Their journalists need attorneys who can explain rights, risks, and legal options without translation lag or legal fog.

That’s why our Spanish-language media work goes far beyond translating English pitches. Our bilingual news team actively tracks Spanish-language news cycles, builds real relationships with journalists and producers, and positions attorneys as trusted experts inside those ecosystems.

Attorneys like Miguel Custodio and Ilan Katz don’t just appear occasionally. They show up consistently, in both English and Spanish media, across immigration, civil rights, criminal defense, and high-profile national stories.

That consistency is what builds trust.

Attorneys who show up regularly in Spanish-language media don’t just become recognizable. They become relied upon.

Hear from our clients here.

The Bottom Line

If you practice immigration law or civil rights, and if you can address Spanish-language audiences, the media needs experts.

The only question is whether they already know your name.

Start with ours: Newsroom PR. We are the media.

We work with many types of clients. To learn more about our top specialty, legal and litigation PR and marketing, visit PRforAttorneys.com (also on Instagram).

Ready for Your Close-up?

Newsroom PR CEO Howard Breuer and WCTL President Neama Rahmani presented CLEs explaining the rules of engagement for lawyers with high-profile and celebrity cases.

TRT CLE Essential Insights for Representing Celebrity Clients

CEB Essential Insights for Representing High-Profile and Celebrity Clients

Ping info@newsroompr.com to learn what Newsroom PR can do for you.