How Immigration Attorneys Are Positioned for National Media Coverage
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Most PR firms that secure mainstream media coverage and manage social media for attorneys aren't equipped to operate across English and Spanish language media markets. ¡Qué lástima!
At Newsroom PR our PR for attorneys team creates media strategies that maximize your reach across Spanish language audiences, leveraging TV, print, online platforms, podcasts, and social media. Unlike most PR firms, which handle mainstream media and social media management for attorneys, our legal PR agency excels in both English and Spanish media markets—locally, regionally, nationally, and internationally.
For attorneys, especially immigration lawyers seeking to reach bilingual clients, a lack of proper media placement can mean their attorney marketing efforts fall short. Without the right media strategy, their message isn't reaching the people who matter most.
Now that voters have elected Donald Trump, creating a national referendum on immigration, hardly a day passes where the media isn't hungry for expert legal analysis on what each new appointment, decision and policy change means for millions of immigrants. And our PR for lawyers approach is a resource to those journalists. This is therefore one of the most robust opportunities we've ever offered.
I'm Balbina Gonzalez, a Spanish language legal PR specialist living in Dallas, Texas. As head of the Spanish Language Media Team at Newsroom PR / PRforAttorneys.com, I make sure Spanish-speaking clients are front and center in Spanish language media by monitoring the news cycle, reaching out to our contacts, and strategically publicizing the cases our clients want to highlight.
Need Proof of Our Attorney Marketing Success?
When news broke about Texas Governor Greg Abbott signing an executive order requiring hospitals to inquire about patients' immigration status, national media outlets sought insights from Ron Zambrano. By crafting an engaging pitch that highlighted Zambrano's expertise, our lawyer publicity strategy secured him appearances on major outlets like Telemundo and Univision, as well as local networks like Telemundo El Paso.
Another client who has become a powerhouse across Spanish language media through our PR for attorneys services is Miguel Custodio. Custodio is a regular on Univision's El Gordo y La Flaca discussing topics that range from the Menendez brothers case, to Kanye West's lawsuits to P. Diddy's legal troubles. He also provides legal analysis on Telemundo, Univision and Al Rojo Vivo.
Newsroom PR CEO Howard Breuer and WCTL President Neama Rahmani presented CLEs explaining the rules of engagement for lawyers with high‑profile and celebrity cases.
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