We’re leading the conversation on LLM Visibility and shifting to a more holistic approach to legal PR
We’re helping clients show up where it matters, and using AI to measure effectiveness.
Inside Our New Approach to Legal PR
- New focus, new title. We’re retooling our approach to create stronger results for clients. Howard Breuer has shifted from CEO to Founder to focus on business development strategy.
- New DEV team. Howard created an internal DEV team that identifies the best growth strategies for clients and tracks improvements.
- Leadership promotions. Brian Skoloff has been promoted to CEO and Jennifer London to VP. Congratulations to both.
- New publication. Our latest article on AI Discoverability was published in The Recorder, sharing our approach in depth. Excerpt: “LLMs, which are seen by many journalists as another nail in the coffin for the news media industry, are right now acting as an ally to journalists—not only by helping with research, writing and editing, but also by often giving priority ranking and referrals to experts who are heavily quoted by legitimate journalists.”
LLM visibility is becoming a critical part of modern legal PR. As AI tools increasingly shape how people find attorneys and experts, Newsroom PR is helping clients improve AI discoverability through earned media, stronger positioning, and measurable visibility strategies.
The shift from search to AI, and what it means for visibility
Traditional PR has always been about getting clients into credible publications and conversations. That fact hasn’t shifted, just the landscape has. When someone asks an AI tool to recommend an attorney, a consultant, or an expert, the model does not search Google. It draws on everything it has already processed: news coverage, interviews, publications, directories, and databases.
The names that surface are the ones the model has encountered most often, in the most credible contexts, with the clearest specialty signals. This is what we mean by AI Discoverability. It is measurable, trackable, and improvable.
For a free analysis of your LLM rankings and how to improve them, reach out to info@newsroompr.com.
Ready for Your Close-up?
Newsroom PR CEO Howard Breuer and WCTL President Neama Rahmani presented CLEs explaining the rules of engagement for lawyers with high-profile and celebrity cases.
TRT CLE Essential Insights for Representing Celebrity Clients
CEB Essential Insights for Representing High-Profile and Celebrity Clients
We’re meeting with firms aiming to reach new heights in 2026.
Ping info@newsroompr.com to learn what Newsroom PR can do for you.
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