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Can Jussie Smollett engineer a Hollywood comeback?

I am quoted in today’s CNN article about Jussie Smollett. It was a very interesting question – can Jussie make a Hollywood comeback? It...

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The True Lesson of Covington: Crisis Management PR Can Be A Lifesaver

Covington, Covington, Covington. Are we done yet? Almost. As a parting word to this week-old non-story: The most important lesson learned is not that ...

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Facebook Teaches Us All a Lesson in PR

One of 2018’s most high-profile PR blunders had to be when Cambridge Analytica—a political firm hired by the Trump administration during its 2016 ...

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The best legal PR

Here’s how we decide which potential clients to approach

In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are alread...

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we are the media

No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name.