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The best legal PR

Here’s how we decide which potential clients to approach

In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are alread...

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social media

Social Media Outpaces Print as America’s Top News Source

According to a recent report by the Pew Research Center, social media sites have outpaced newspapers as a news source in the U.S. This means that a si...

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In the News

Give To Get: How A People Reporter-Turned-PR Pro Gets The Media’s Attention

In the hours after psycho James Holmes took an AR-15 to a Colorado movie audience watching “The Dark Knight Rises” in 2012, national crime reporte...

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After Platforms Drop Crypto Ads, PR can fill the Void

After Platforms Drop Crypto Ads, PR can fill the Void. Crypto companies lost another major advertising platform after Twitter announced on Monday it...

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we are the media

No one understands the needs of journalists better than journalists, and most PR firms don’t have our level of newsroom experience, connections and insight – thus the name.