What Happens When a PI Firm Goes All-In on Media Exposure?
Here's how we turned West Coast Trial Lawyers into a PI powerhouse
This personal injury firm PR case study shows what sustained, strategic media visibility can accomplish. While our website features testimonials and select ROI examples, we’re not big on traditional case studies. This personal injury firm PR case study, however, offers a rare example of what sustained, strategic media visibility can accomplish. Since partnering with Newsroom PR eight years ago, the firm’s appetite for high-impact earned media — and our ability to consistently secure national and regional coverage — helped elevate WCTL from an emerging player to one of the most recognizable names in personal injury litigation. Today, partners Neama Rahmani and Ron Zambrano aren’t just accomplished trial attorneys. They’re widely recognized legal analysts and media commentators, positioning WCTL as a dominant presence in the PI space.Why PR for Attorneys Matters: The WCTL Results
Here's a taste of what strategic PR for lawyers can achieve:
- Eight years after they met with Newsroom PR, WCTL has more than $1.7 billion in victories for its clients and its own sprawling, three-story office building in downtown L.A., replete with a TV studio. It has offices in Phoenix and Las Vegas and 200 employees across three states.
- 400 print/online and 63 broadcast/digital placements when WCTL sued Lizzo on behalf of three background dancers.
- Rahmani spoke to The New York Times and other media about the firm's highly publicized $4 million win against rapper Soulja Boy amid back-to-back appearances on CNN and Fox News discussing the Menendez brothers.
- 455 placements from April to June of 2025 in the Sean "Diddy" Combs case.
- Achieved 27 appearances in 48 hours including The Sun, Daily Mail, Reuters, The Daily Beast, Fox News, The Wrap and USA Today, after Alec Baldwin's charges.
- Zambrano secured dozens of media appearances including Good Morning America to discuss a wrongful-termination lawsuit he filed on behalf of a former nanny of actors Olivia Wilde and Jason Sudeikis.
- Release of Rahmani's memoir, Harvard to Hashtag: My Journey from Big Law to Business Owner, co-authored by Newsroom PR team member Gina Keating.
Not every firm needs WCTL-level saturation to see meaningful return on investment from personal injury firm PR. But they prove what’s possible when ambition meets consistent media execution.
And that's just the highlight reel amid high-profile suits against Kanye West, Megan Thee Stallion, Jason Derulo and Shaquille O'Neal, sponsorship deals with L.A. Galaxy and UNLV Athletics, and a Spanish-language practice Abogados de la Costa Oeste connecting directly to Southern California's Hispanic community.
Not every client needs WCTL-level saturation to see huge ROI from personal injury lawyer marketing. But they prove what happens when big ambition meets a PR team built to reel in headline after headline.
"Those results are there for everybody to see," says CEO Howard Breuer. "Especially for folks watching the news."
Client Neama Rahmani on CNN, demonstrating effective legal PR in action with one of his several broadcast appearances in recent media.
Recent Media Placements
"We would strongly recommend hiring a PR firm, and especially Newsroom PR, to help with gaining more exposure, which will ultimately lead to more cases. The increased visibility is essential for any law firm in a highly competitive area. Lead generation services may drive leads, but PR converts them." - Neama Rahmani
Meet us at CAALA Vegas
Newsroom PR CEO Howard Breuer and Vice President Brian Skoloff will be at CAALA Vegas Labor Day weekend. Reach out to howard@newsroompr.com if you'd like to meet and chat.
Ready to see how PR for attorneys can transform your practice? Ping info@newsroompr.com to learn what Newsroom PR can do for you.
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