PR for Attorneys Gets Major Boost: O'Dwyer's Announces Newsroom PR's Broadcast News Team Expansion

As reported in O'Dwyer's and other outlets, Newsroom PR has expanded its broadcast team to a level rarely seen among boutique PR firms specializing in legal PR agency services and attorney marketing.

Newsroom PR has added Jennifer London, a multi-award-winning broadcast journalist who covered legal cases for NBC, MSNBC, CBS, CNN and others. She joins Media Relations Director Brian Skoloff, formerly Deputy News Director for Video at the Associated Press, where he managed major national coverage and network relationships.

Jennifer London   |   Brian Skoloff

Why This Expansion Matters for PR for Lawyers:

"This kind of team is unparalleled, especially in PR for attorneys, which is our specialty," said Newsroom PR CEO Howard Breuer, also a longtime news journalist who befriended Skoloff and London during the Scott Peterson trial.

Howard Breuer added: "As we become more of a video-first, get-it-out-there-first world, it's vital to have a nimble broadcast leadership team with deep insights, experience and connections. We're regularly getting clients in studio at CNN and on top morning shows like GMA, while still saturating local TV news and legal outlets like CourtTV through our proven PR for lawyers approach."

The expansion was also covered by the Associated Press, Law News Today, Golden State Newswire and others.

London's career spans coverage of the President, the Pope, politics and human stories. She has earned multiple Emmy Awards, an Alfred I. duPont Columbia Award, a Golden Mike Award, an LA Press Club Award and a Casey Medal for Meritorious Journalism.

Also playing key roles on our enhanced attorney marketing Broadcast Team are:

• Tilly Friedlander, who leads Newsroom PR's Bay Area operation and books many client appearances. A UCLA Film/TV/Digital Media alum, she understands the mindset of producers and the stories they seek.
• Vanessa Perez, a UCLA Communication Studies graduate, supports operations and lawyer publicity, including securing Spanish-language media bookings.

© 2023 Newsroom PR, All rights reserved.