Newsroom PR Legal Clients Got Better Media Exposure Than If They’d Sued Alec Baldwin

  • News
  • April 19, 2022

By Keilyn Abe

Within the first three months after the Rust shooting, Newsroom PR secured over 73 print and broadcast placements for our legal analysts. 

During this time, a very prominent Los Angeles civil rights attorney (not affiliated with Newsroom PR) held a press conference to announce that he was filing the first major lawsuit against Baldwin and other principals. This earned him roughly a third as many news placements, many of which did not include his name.

How did our team land so many more media hits than the litigator with the biggest Rust lawsuit in town?

Our team reacted with a journalist’s mindset, considering relevant angles to prioritize both our legal analysts’ specialties and the interests of the media, opening the door to more opportunities and, subsequently, more placements.

Immediately after the news broke, our team began asking questions to offer angles to journalists before they’ve even thought of them. By acting fast and targeting the right people, Newsroom PR’s attorneys started providing legal analysis for media starting one day after the incident. 

Neama Rahmani, a former federal prosecutor and the President of West Coast Trial Lawyers, and Miguel Custodio, personal injury attorney and co-founder of Custodio & Dubey LLP, explained to Yahoo News and The Daily Beast, respectively, recalibrated the public’s understanding of where the liability could potentially fall. In the days following, Rahmani went on to join CNN International as their guest legal analyst while Custodio did the same for Newsy and Telemundo.  

Civil rights and trial attorney Christa Ramey of Ramey Law PC also gave her insight to Fox Business and The Independent. Watch her analysis of the statement from the attorney for the film’s armorer during her appearance as a guest legal analyst on Court TV.

Weeks later, Baldwin’s first interview speaking on the incident aired on ABC News and his statements soon made headlines. In wake of his bold admission of innocence, “I didn’t pull the trigger,” Newsroom PR again responded quickly to this development by focusing on newly-surfaced questions, including: (1) how can his statements be used against him in the civil trials and ongoing criminal investigation and (2) from a legal standpoint, was this a smart move by him and his team? 

As a result, two of our clients provided insight to the L.A. Times while this Fox News story quoted three of our clients, a feat we like to call a “hat trick.” Soon after, this Insider article quoted four of our clients, but before we could come up with a name for this new achievement, this Yahoo Entertainment article featured analysis from five Newsroom PR clients. 

Once the new year began and new lawsuits were filed, client placements in The Washington Post and the New York Daily News trickled in, and our very own CEO Howard Breuer’s comments on Baldwin’s return to acting were featured in the New York Post, Fox News, ENStarz and OK Magazine.  

When a story this big takes over the news like “Rust” did, the right legal PR firm will see opportunity, not obstacles. In this case, this strategy resulted in our attorneys, who had no connection to the related lawsuits, sharing their expertise with dozens of media outlets.

And to those litigators who think that the only major way to get big exposure from a high profile case is to file one, know that there is an easier path to getting PR for attorneys.

Baldwin later continued his long-winded declaration of innocence by claiming that those who have filed lawsuits are targeting “people that they think are deep pocket litigants,” further deflecting blame to others.

While the investigation is still underway in New Mexico, it may be smart for Baldwin to quit speaking to reporters and continue working to help shift the focus from this incident and regain control of his reputation and career.