Spanish-Language Media for Attorneys: Why Bilingual PR Matters

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Spanish-language media for attorneys is often overlooked in legal PR strategy, yet it represents one of the most powerful opportunities for meaningful community engagement and case growth.

Many, if not most, PR firms that secure mainstream media and manage social media for attorneys aren't bilingual.

¡Que lastima!

Remember, people tell what they want you to hear and show what you need to see. If they tell you they understand your goals and they have all the moves for getting press for PI, civil rights, criminal, environmental and immigration attorneys BUT they're not securing robust Spanish media coverage, what are they showing you?

I'm Ana Corral of Ellerbe, North Carolina.

As head of the Spanish Media Team at Newsroom PR / PRforAttorneys.com, I secure top-notch press for Spanish-speaking clients by constantly monitoring the news that Spanish speaking outlets are covering, and then pitching the right journalists at the right time to secure top placements through our specialized PR for lawyers approach.

Why Spanish Media Matters for Attorney Marketing

I love leading this PR for attorneys effort and seeing our clients get great cases from the historically marginalized Spanish-speaking community. It's important that they have equal access to legal education, insights and justice through our comprehensive legal PR agency services.

Here are a couple of recent examples. We're happy to share more – hit us up at info@newsroompr.com.

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Miguel Custodio's Spanish Media Success Through Our PR for Attorneys

When news broke about Alec Baldwin's recent indictment, national Spanish media outlets such as Telemundo and Univision turned to personal injury attorney Miguel Custodio for insights. I leverage my relationships with Spanish news producers and reporters to get Miguel out there all of the time through our proven lawyer publicity strategies.

Miguel says that many PR firms, as well as many law firms, don't have an authentic interest in and connection with the Spanish-speaking community. He appreciates that Newsroom PR goes the extra mile to help form genuine relationships.

"The relationship between an attorney and a client depends greatly on candor and trust. These two qualities are easier to have when there is a genuine connection between the client and our staff," he explained.

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Ron Zambrano's Bilingual PR for Lawyers Strategy

Another client I enjoy booking, Ron Zambrano, Employment Chair of West Coast Trial Lawyers, has become a powerhouse across Spanish media and English media through our comprehensive PR for attorneys approach. Zambrano broke the Internet over the past year with every piece of litigation against Lizzo, Jason Sudeikis and Olivia Wilde, Kanye, Shaquille O'Neal and others. He also provides legal analysis on everything from Hunter Biden's tax-related charges to Rudy Giuliani's defamation case. Ron recently spoke with Telemundo Noticias about the Biden Administration's cease-and-desist letter on border access.

"As a major law firm servicing Spanish speaking clients throughout California, it's imperative our legal PR agency has the resources to focus on the Spanish speaking community," Zambrano shared. "Otherwise, Spanish speaking persons would be less aware of their rights and where to go to enforce them."

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Ready For Your Spanish Media Close-up?

Newsroom PR CEO Howard Breuer and WCTL President Neama Rahmani presented CLEs in December explaining the rules of engagement for lawyers with high-profile and celebrity cases.

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About the Presenters

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TRT CLE Essential Insights for Representing Celebrity Clients

CEB Essential Insights for Representing High-Profile and Celebrity Clients

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