The best legal PR

Here’s how we decide which potential clients to approach

In explaining to a potential client or a colleague how we seek out new PR clients, I often say: “We’re only looking for those firms who are already looking for us.” I’ll explain. When we troll, we don’t work off a general list of firms because too many will lack interesting specialties or be unimpressive. Conversely, when we see a …

View Post

Social Media Outpaces Print as America’s Top News Source

According to a recent report by the Pew Research Center, social media sites have outpaced newspapers as a news source in the U.S. This means that a significant portion of Americans receive their news via platforms like Facebook, Twitter and LinkedIn rather than through traditional newspapers. Considering social media allows us to receive information at the touch of a button, …

View Post