CAALA Vegas Exclusive: How aggressive PR helped radically scale West Coast Trial Lawyers

With presentations by more than 150 of the nation’s leading trial attorneys — including several Newsroom PR clients — this weekend’s CAALA Vegas conference is a major gathering for attorneys looking to sharpen litigation strategy, expand their practices, and stay ahead of industry trends.

For Newsroom PR and West Coast Trial Lawyers (WCTL), a dominant firm in Los Angeles and Las Vegas, the event also marks a milestone in an eight-year partnership that helped elevate the firm from an emerging player to a nationally recognized personal injury powerhouse. Today, President Neama Rahmani and Managing Partner Ron Zambrano are not only accomplished trial attorneys, but widely recognized legal commentators and media analysts.

Read the full case study

Eight years after partnering with Newsroom PR, WCTL has secured more than $1.7 billion in client recoveries and expanded into a three-story headquarters in downtown Los Angeles that includes a dedicated in-house TV studio. The firm operates offices in Los Angeles, Phoenix, and Las Vegas, employing more than 200 team members across three states.

Here are several milestones from our long-standing collaboration:

• 400 print/online and 63 broadcast/digital placements when WCTL sued Lizzo on behalf of three backup dancers.
• In one day, Rahmani provided analysis to The New York Times and dozens of additional outlets following the firm’s $4 million verdict against rapper Soulja Boy, while also appearing back-to-back on CNN and Fox News to discuss developments in the Menendez brothers case.
• 455 media placements from April through June 2025 tied to coverage of the Sean “Diddy” Combs litigation.
• 27 national media appearances within 48 hours following developments in the Alec Baldwin criminal case, including coverage in Reuters, Fox News, The Wrap, USA TODAY, The Sun, Daily Mail and The Daily Beast.
• Zambrano secured extensive national coverage, including an appearance on Good Morning America, discussing a wrongful termination lawsuit filed on behalf of a former nanny for actors Olivia Wilde and Jason Sudeikis.
• The release of Rahmani’s memoir, Harvard to Hashtag: My Journey from Big Law to Business Owner, co-authored with Newsroom PR team member Gina Keating.

And that’s just a glimpse: WCTL has maintained sustained media and brand expansion through high-profile litigation involving public figures such as Kanye West, Megan Thee Stallion, Jason Derulo and Shaquille O’Neal. The firm has also strengthened visibility through sponsorship partnerships with UNLV Athletics and the LA Galaxy, along with the launch of its Spanish-language division, Abogados de la Costa Oeste, connecting directly with Southern California’s Spanish-speaking communities.

Not every firm requires WCTL-level media saturation to see meaningful return on investment from strategic PR. But WCTL demonstrates what is possible when ambitious growth goals align with consistent, targeted media placement and rapid-response litigation publicity.

“Those results are there for everybody to see,” says Newsroom PR CEO Howard Breuer. “Especially for attorneys and firms paying close attention to how legal authority is built in today’s media landscape.”

Meet us at CAALA Vegas

Newsroom PR CEO Howard Breuer and Vice President Brian Skoloff will be on site over Labor Day weekend. Reach out to howard@newsroompr.com if you’d like to meet and chat.